Choosing a Domain

Choosing a Domain

There are many factors to consider before purchasing a domain. Below are a few questions to keep in mind when you begin you search for the perfect domain.

 

Is the name of your business long?
Remember whatever you choose you will also want email addresses using the same. You may want to choose a couple domains in this case, an abbreviated one or shorten one and your full business name.
 

Does your business name have good keywords in it?
Domains that have related search terms start with an advantage and generally do better in Google. If your business name doesn’t have at least one good keyword that explains your business, then you may want to consider a keyword rich domain name that you use as the main for your website and buy a secondary one that is your business name. The additional small cost of a domain could be immeasurable if you spend any money on SEO.

 

Should you only get a .com domain?
Protecting your business name can be important. Keeping spammers or squatters from misusing you business name may become crucial as your business grows successful, so having some of the top alternatives is a good idea. (.net, .org, .us, .info, .biz, .co)

 

No good .com options are available, what else is recommended?
There are tons of options these days. .net and .org or .biz, however .co and .mobi are new ones to consider. There are an expanding number of other extensions out there now, too. For example, .lawyer, .club, .company, .solutions, .website just to name a few. Though these options are great because they give you access to more ideal names, they are not the first options I would choose.

 

Should close alternatives be purchased?
YES! This is a mistake I made, and I try to keep others from the same. If plural/singular options are available for your domain then make sure to purchase them as well. It will keep confusions and clients from getting directed to your competition.